1. How can an airline company use cause- related marketing to enhance their corporate image?

2. How can beauty products retailers such as Sephora or Innisfree use database marketing to establish and strengthen relationships with their customers?

3. The global pandemic has affected many businesses adversely. Yet there are businesses that have continued to support the local communities with their CSR initiatives. Identify an industry in which you have seen such initiativesand what is the advantages?