1. How can the augmented features of a product help one to market internationally?

2. Product adaption sometimes is dictated by the countries to which we market. Give two examples of how products have been adapted due to government regulations and nontariff barriers (usually created by government interference).

3. What is ISO 9000 and ISO 14000 and why are they a problem for US firms?

4. What three groups determine cultural and psychological specificity in the need to adapt products? Give a specific example from within each group.

5. Give a specific example of how climate and geography can change product offerings in other markets. Use an example of a specific company given in the text.

6. To avoid problems with brand names on other markets, NameLab suggests four approaches. What are these? Explain one of them.

7. Explain two of the company considerations that would influence if you will adapt products to other markets or not.

8. What are the three choices that companies have for branding within the global, regional, and local dimensions? According to your text, what are the three characteristics that consumers use to evaluate brands?

9. Why would one use a private branding strategy? What kind of strategy could be used to overcome the counterfeit product problem?

10. Explain why services are different from products and how this difference influences their marketing.

Please answer the following questions for me. Thank you