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1. How can you define marketing plan as one of the keys to make your business more profitable? 2. How SWOT Analysis helps the company?

1. How can you define marketing plan as one of the keys to make your business more

profitable?

2. How SWOT Analysis helps the company?

3. Give example of SWOT Analysis of banks and determine each of analysis.

4. Visit and examines the marketing plan of some fast food chains. Determine how they

different in doing marketing plan.

5. What are the steps in doing marketing plan?

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