1. How can you develop feasible marketing strategies for a company you are a manager of or any company and communicate reasons that justify their selection?

2. How can you ensure tactics are achievable within the organization's projected capabilities and budget for a company you are a manager of or any company?

3. Why should you ensure tactics meet legal and ethical requirements for a company you are a manager of or any company?

4. Why should you ensure tactics provide for ongoing review of performance and allow marketing targets to be adjusted for a company you are a manager of or any company?

5. How can you ensure the marketing plan meets marketing, objectives while incorporating marketing approaches and a strategic marketing mix?