1.. How concerned are consumers about security and privacy in today's economy? As you may know, consumers' personal information is automatically stored by database as virtual activities (e.g., browsing websites, watching advertisements, and searching products or services) as well as physical transaction histories and demographic characteristics. Based on the consumers' information, marketers are designing and implementing personalized marketing strategies. As a marketer, does one believe that it provides a company with competitive advantages or it leads to negative consequences in 10 years? Please explain.

2.. Please provide one example of a good mission statement (from any organization). Why does one believe it is good (e.g., clearly indicating their target customers and operating philosophy)? Also, please give me another example of a bad vision statement. Why does one believe it is bad, and how will one revise it to make it better?Please be advised that you should use quotation marks for the mission statements.