Question
1, How did Club Med reach an upscale positioning and achieve excellence in the quality of service ? 2. Was Club Med's upmarket positioning the
1, How did Club Med reach an upscale positioning and achieve excellence in the quality of service ?
2. Was Club Med's upmarket positioning the only one viable strategy?
3. Do you think that Club Med takes a risk by not in specializing in a particular range level, such as 4 trident or 5 trident?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
