1) How do B2B companies use the Internet (3 major ways)?

2. how B2B companies utilize the internet in their marketing efforts. Provide a marketing example. You can cite social media, content marketing, etc.

3) Define Relationship Marketing. What does it involve?

4. Define Strategic Alliance.

5. How are Relationship Marketing and Strategic Alliances related? Illustrate with a marketing example.

6. Briefly explain the North American Industry Classification System. (NAICS)

7. How ca n NAICS be of value to the B2B marketer?