$1-$How do the level and trend in Nike's profitability, efficiency, liquidity,

and solvency compare with the corresponding results of other companies in the

same industry? What factors explain any differences?

$2-$Identify an example of a Non$-$GAAP $($or Non$-$IFRS$)$measure Nike used and the GAAP$-$equivalent of the account.

a$)$What do you think the effect of using non$-$GAAP items was on the firm$$s financial statements? $($using their $202310$k report $)$