1. How do you think the UBER brand will help generate new business for Careem, or do you think that even matters? Why or why not? 

2. These two company cultures are different, and customers can feel it. How would you address this challenge, from a customer-facing point of view? 

3. What are the pricing challenges? 

4. What are the marketing service delivery issues of operating this business in a culturally distinct setting? What are those cultural elements that will make marketing and delivering the service interesting/challenging in this context?