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1. How does a consumer come to buy an LED light bulb? A Cree light bulb? 2. Which diffusion of innovation factors are most relevant

1. How does a consumer come to buy an LED light bulb? A Cree light bulb?

2. Which diffusion of innovation factors are most relevant for the consumer adoption of Cree's LED light bulbs?

3. Which factors most work in Cree's favor? Which factors most work against Cree?

4. What will Cree's bulb sales be in its first full year? What about LED light bulbs in general?

5. What can Cree do to best meet or exceed these expectations?

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