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Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer. How does Target create profiles of customers? Is Target's
- Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer.
- How does Target create profiles of customers?
- Is Target's "pregnancy predictor" a long-term competitive advantage? Explain.
- How does Target make such accurate predictions?
- What are the ethical considerations of the use of this data?
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Determining the success or failure of Targets data mining and predictive analytics is subjective and depends on various factors such as the effectiven...
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
Authors: Efraim Turban, Carol Pollard, Gregory Wood
10th edition
1118994299, 1118994290, 1118897781, 9781118897782, 978-1118994290
