Question
1 How does BMW segments its consumers? why does this work for BMW? 2 What does BMW do well to market to each segment group?
1 How does BMW segments its consumers? why does this work for BMW?
2 What does BMW do well to market to each segment group? Where could improve its marketing strategy?
3 Should BMW ever change it tagline,'' The ultimate driving machine''? why or why not?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
