1 How does initial screening help an MNE evaluate those goods and services that might be sold in the international market? What are some ways in which this screening is carried out?

2 After an MNE has completed an initial screening of its goods and services, what other steps can it take in further refining the choice of those products to sell internationally? Briefly describe the remainder of the process.

3 Why can some goods and services be sold internationally without having to undergo much, if any, modification? Explain.

4 What factors influence the need for moderate to high modification of goods and services that have sold well in the home country and will now be marketed overseas? Identify and describe three of the most influential factors.

5 When should an MNE use the same promotion strategy overseas that it uses at home? When should it modify the approach?

6 Many MNEs find that their advertising messages can be used in overseas markets without much, if any, modification. Why is this so?

7 Why do MNEs sometimes have to modify their personal selling strategies when marketing their goods in international markets?

8 What kinds of factors influence the pricing of goods and services in the international marketplace? Identify and describe three.

9 Why do many MNEs find they cannot use the same distribution strategy overseas that they have used at home?

10 In choosing the best distribution system, what types of criteria do MNEs use? Identify and discuss three.

11 In what ways are multinationals using the following concepts to help them gain greater international market share: ongoing market assessment, new product development, and effective pricing? In each case, offer an example