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1. How does marketing cars differ from marketing service for those same vehicles? 2. Compare the sales and service departments at Auto World. 3. From

1. How does marketing cars differ from marketing service for those same vehicles?

2. Compare the sales and service departments at Auto World.

3. From a consumer's perspective, what useful parallels do you see between

operating a car sales and service dealership, and operating health services?

4. What advice would you give to Carol Sullivan-Diaz?

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