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1. How is Google s mission statement related to its business strategy? 2. How does Google s information systems strategy support its business strategy? 3.

1. How is Google s mission statement related to its business strategy? 2. How does Google s information systems strategy support its business strategy? 3. How does Google s organizational strategy support its business strategy? 4. Which of Porter s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response. 5. Analyze Google s strategy and the type of market disruption it has created using a dynamic environment perspective.

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