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1 . How is IMC different from traditional advertising? 2 . What role does personalized selling have in IMC? 3 . What are the benefits

1 .

How is IMC different from traditional advertising?

2 .

What role does personalized selling have in IMC?

3 .

What are the benefits of having a two

-

way dialogue between buyer and seller?

4 .

How has IMC affected buyer

/

seller relationships, brand image, brand loyalty, and brand awareness?

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