$1.$ How is J$.$C$.$ Penney using mood to influence consumers$$ affective attitudes?

$2.$ By withholding the sponsor$$s name until the end of its commercials, J$.$C$.$ Penney adds a sense of mystery to its ads. Do you think this is a good approach for a retailer to take? Explain your answer by using consumer behavior concepts from this chapter.

$3.$ How is Wal$-$Mart seeking to influence consumers$$ cognitive and affective attitudes with its new ads and new slogan $$Save Money. Live Better$?$