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1. How is Nivea's crowdsourcing process more effective than traditional R&D? 2. How can Nivea's crowdsourcing be even better? 3. How is Nivea's approach to

1. How is Nivea's crowdsourcing process more effective than traditional R&D? 2. How can Nivea's crowdsourcing be even better? 3. How is Nivea's approach to open innovation different from Sofwerx's approach in USSOCOM

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