this final course assignment, you are going to assemble all elements of your hypothetical business that you have been working on throughout the course into one thoughtfully planned portfolio.

This project is a hypothetical business you are planning to own, one which is related to the firearms industry.

• Introduction: Describe your business, the nature of the products and/or services, and a general description of your vision for this business.
• Small Business Ownership: Which form or type of business would you select and why? What would be your initial challenges? What might the potential rewards be for starting your own business?
• Operating in a Global Economy: Consider what it would be like to operate this business in a global or international economy. How would you begin to operate in a global economy? For example, would you open an online store? What are some of the requirements needed to expand to a global customer base?
• Business Crisis Management: If you were starting a business in the firearms industry, how would you prepare for the future based upon what you have learned about contingency planning? How would you prepare for a crisis, or different types of crises, based upon what you have learned about crisis management?
• Employee Motivation: If you are in the role of manager and responsible for leading an organization or business, what are the most important aspects of employee motivation you need to know about to help inform how you lead your employees? How does knowledge about Maslow's hierarchy of needs help to inform your leadership practice? Finally, how do you lead a group of diverse employees who may have a wide range of personalities and personality traits?
• Recruiting and Retaining Top Talent: Please provide a list of recommended strategies which should be used by human resources professionals to recruit and retain top employee talent. Based upon your studies of leadership, what is the role of a leader or leaders in recruiting and retaining top employee talent? What has your own experience been related to recruitment practices, as to what you have found to be effective?
• Segmentation, Targeting, and Positioning: Apply the concepts of Segmentation, Targeting, and Positioning. Describe your segment, target, and position within the industry for your business.
• Business Security: What particular security threats and risks would you need to be concerned about and how would you protect your business against these threats and risks?
• Business Financing: Summarize methods of funding a business. Next, consider the hypothetical business you have been asked to work on with prior assignments, one related to the firearms industry. If you were starting this as a new, small business, how would you obtain financing for this business? If you already had the business in operation, and you wanted to expand it, pick a reason for the expansion and list a method or methods of financing the expansion.
• Conclusion: Add any final comments or thoughts to your analysis to wrap up this portfolio presentation.