1 How is consumer behavior defines? 

2 what is an offering? 

3 what are some of the factors in the psychological core that affect consumer behavior and decisions.? 

4 what are aspects of consumer culture influence decisions and behavior?

5 How is marketing defined?

6 How can public policy decision-makers, advocacy groups, and marketing managers use consumer researches? 

7 what kinds of marketing questions can companies use consumer behavior research to answer?