1. How might Financial Institutions (FIs) address the question of confidence from customers?

2. Consider the way that you use financial services and the way in which you embrace technology. Have you any preferences for continuing to use paper-based systems? If yes, why?

3. Write down a list of potential satisfiers in financial services and then a list of dissatisfiers. What would be the benefits to the FI of eliminating or reducing the dissatisfiers?

4. Write down three names of companies with which you are fairly familiar; try to ensure that they are a little different in terms of size, location and the nature of business. From a banking services perspective, would they all fall into a homogeneous segment? If yes, what are the segmentation criteria? If they appear to be a heterogeneous segment, how do they differ from a banks perspective?

You are kindly asked to sufficiently and thoroughly answer all the listed questions below. All questions carry equal marks. Late submissions after 26th May, 2021 will NOT be accepted. 1. How might Financial Institutions (Fis) address the question of confidence from customers? 2. Consider the way that you use financial services and the way in which you embrace technology. Have you any preferences for continuing to use paper-based systems? If yes, why? 3. Write down a list of potential satisfiers in financial services and then a list of dissatisfiers. What would be the benefits to the Fl of eliminating or reducing the dissatisfiers? 4. Write down three names of companies with which you are fairly familiar; try to ensure that they are a little different in terms of size, location and the nature of business. From a banking services perspective, would they all fall into a homogeneous segment? If yes, what are the segmentation criteria? If they appear to be a heterogeneous segment, how do they differ from a bank's perspective