1. How might the three senior segments differ in their consumption of food products? 2. How might a marketer of a food product market differently to the three subgroups? 3. How might cognitive age affect the consumption of food products? Explain.

4. Explain why it is important to study the values and customs of different cultures in order to develop effective marketing strategies. 5. Explain how to decide whether to customize products for global markets or to sell standardized ones. 6. Explain how to identify global marketing opportunities. 7. Explain how to apply psychographics to segmenting multinational markets.