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1. How might you measure the value of the advertising by the firms discussed in this case study? What type of analysis might you use
1. How might you measure the value of the advertising by the firms discussed in this case study? What type of analysis might you use
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Foundations Of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
4th Canadian Edition
978-0133251661, 0133251667
