Question
1. How should you, the brand manager, proceed in marketing the Coca-Cola brand? 2. What are the short- and long-term risks and benefits of your
1. How should you, the brand manager, proceed in marketing the Coca-Cola brand?
2. What are the short- and long-term risks and benefits of your decisions?
3. What are the ethical issues involved in the case? How might this case relate to your future work?
4. Discuss the stakeholders in the case; how will they gain or lose from your decision.
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
