1. How strong are the competitive forces confronting Netflix in the market for subscription video on demand? 2. What do you see as the key drivers impacting growth and key success factors for rivals competing in the market for subscription video on demand? 3. What does a SWOT analysis reveal about the overall attractiveness of Netflix's situation? 4. How have Netflix's business strategy choices strengthened or weakened its competitive position in the streaming video on-demand industry? Discuss how the company's senior management has chosen to increase the horizontal or vertical scope of the firm. 5. Has Netflix's increase in scope also been a part of its international strategy? Is the international strategy best characterized as a multi-domestic strategy, global strategy, or transnational strategy? Which strategy for entering international markets should be selected for China? 6. What 3-4 top priority issues do CEO Reed Hastings and Netflix management need to address?