Question
1) How the manufacturing index (MI) in the case of Nike able to improve the quality of its contract manufacturers? Explain. 2) Discuss one example
1) How the manufacturing index (MI) in the case of Nike able to improve the quality of its contract manufacturers? Explain.
2) Discuss one example of global supply chain strategy adopted by Nike in order to support the green economy.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
