1. How was NAB trying to perceptually reposition itself in the minds of banking consumers through its campaign? 2. How important wos it for NAB to demonstrate a track record in consistently being competitive on rates prior to its campaign launch? 3. How can the positioning process steps be opplied to NAB's repositioning strategy? between 300 and 500 words in length and demonstrate course-related knowledge. In addition to the thread, you are required to reply to 2 other classmates' threads. Each reply must be between 150300 words in length. This Discussion Board Forum utilizes "Post First" settings, which means in order to view other students' posts you must create your own thread first. Once you have created your thread your classmate's posts will appear in order for you to complete your replies. Thread: First, read the case involving NAB (see attached document) from chapter 7 of your course textbook. It is clear strategists employed by NAB understand the marketplace in which their enterprise operates. Their goal is to achieve new market share and cause consumers to ignore the switching costs believed to be a barrier to attracting new customers. Second, create a "value proposition" for NAB, and then answer the three questions (Support each of your answers with page citations from our textbook): - Should positioning be based on features or benefits? - Why? - Under what circumstances should features be the focus of an advertising campaign