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1. How would you assess the launch of Hong Kong Disneyland in 2005 in the context of a new product and the marketing mix? 2.

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1. How would you assess the launch of Hong Kong Disneyland in 2005 in the context of a new product and the marketing mix? 2. At what stage of the product life cycle do you think Hong Kong Disneyland is in now? 3. What strategies do you think Hong Kong Disneyland should engage in to strengthen its position

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