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1. How would you describe Ford's comparative performance and financial positions? Examine Ford's financial ratios. What does each ratio tell you about Ford's financial status?

2. What areas are Ford's major strengths and weaknesses? How is it performing compared with its competitors?

3. As John Smith in January 2018, would you buy more Ford stock, continue to hold current Ford stock, or sell the Ford stock? If you decide to sell, in which other automotive manufactures would you invest?

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