Question
1- How would you describe the value proposition of JetBlue relative to a typical LCC, such as Southwest Airlines? 2- Describe JetBlue's operating system and
1- How would you describe the value proposition of JetBlue relative to a typical LCC, such as Southwest Airlines?
2- Describe JetBlue's operating system and how it supports the business strategy prior to the E190 introduction.
3- Assuming that JetBlue still needs to make significant reductions in the rate at which it takes on new aircraft, what strategy would you recommend? Disproportionately reducing growth of the E190 fleet or the A320 fleet? Why?
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
