1. 1. How would you describe the vision and mission of CrossFit? Explain how Glassman has used, or has not used, the vision, mission, and other elements of the strategic management process to create a successful business.
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3. 2. Use the seven segments of the external environment to identify threats and opportunities in CrossFit's external environment. Which of these threats might cause you the most concern if you were an affiliate owner?
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5. 3. Identify several of CrossFit's key tangible and intangible resources. How have they been used to build core capabilities and competencies?
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7. 4. Imagine you are considering opening your own gym, either as a CrossFit affiliate or a franchise owner of one of the other competing brands listed in the case. Your neighborhood currently doesn't have a gym, so the choice is yours. From a business point of view, which of these brands would you choose to do business with and why?