1) identification of organizational strengths(4 Strength of the organzational)

2)Ecosystem condition: strategic alignment(marketing goal/objectives)

3)Ecosystem conditions Acess to data: type of information sought. ( sources of information, CRM, ERP software marketing dashboard)

4)Ecosystem conditions Operational flexibility (integration of marketing department: tools/ platform marketing used to make a decision( CRM, analytics, Software ,Artificial intelligence, marketing automation software)

5)Analytic marketer -(Evaluate the competency of the marketing team in terms of analytics skill ( head of team + continuous analytics training ).