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1. Identify 2 to 3 variables you think Mazda is using to segment its car market (be specific) 2. Using the segmenting variables, can you

1. Identify 2 to 3 variables you think Mazda is using to segment its car

market (be specific)

2. Using the segmenting variables, can you try to describe the target

market Mazda is focusing with its model MX-5?

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