Question
1.) Identify 3 reasons why McDonald's failed in Iceland?.) 2- What type of research do you think McDonald's used to 'get inside of the heads'
1.) Identify 3 reasons why McDonald's failed in Iceland?.)
2- What type of research do you think McDonald's used to 'get inside of the heads' of its customers and convince itself that Iceland was a potential market?
3.) What might have gone wrong in the market research analysis that forced the closure of McDonald's in Iceland?
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International Economics
Authors: Robert C. Feenstra, Alan M. Taylor
3rd edition
978-1429278515, 142927851X, 978-1319029517, 1319029515, 978-1429278447
