1. Identify a company in which value chain analysis is heavily relied upon for success. In a 2-3 page APA formatted paper, do the following:

Identify the company

Explain its area of competitiveness

Analyze the use of value chain analysis within the firm

Compare and contrast the use of value chain analysis in this business to others that also use it

Make any recommendations you see based on a peer reviewed literature search to move forward.

Be sure to cite at least three scholarly sources.