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1. Identify a pair of athletic shoes,coffee and a pair of jeansthat you would purchase. 2. Discuss how you would choose the brand for each

1. Identify a pair of athletic shoes,coffee and a pair of jeansthat you would purchase.

2. Discuss how you would choose the brand for each of these purchases.What factors does yourselection reflect?

3. Discuss how each of the following influenced your purchase - social influences?Cultural influences? Individual influences? Psychological influences?

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