1) Identify and critique Real Canadian Superstore's Montreal current pricing. Included should be whether or not you think that the current pricing is appropriate, and why/why not.

2) Make a recommendation regarding what the objective, strategy, and/or tactics type of pricing your Real Canadian Superstore located in Montreal should be taking.Explain why you say this.

3) Given your identified Target Market, the Product Life Cycle, and the Competitive Landscape shown in your positioning, identify a minimum of 3 ICM tools in the Promotional Mix (e.g. Personal Selling, PR, Sales Promotion, Direct Response, Word of Mouth, Advertising (broadcast, print, etc.)) That you think would meet your Promotional Objective. Make sure you provide rationale

4) Given your identified position in the product life cycle, outline what you think the advertising should be to promote Real Canadian Superstore Montreal.Explain the type of advertising and the advertising objectives. What is the key message you are trying to share with your target audience? Specifically, what media form do you recommend for each?