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1. Identify and discuss the key factors that influence individual perception in consumer behavior. 2. Explore the role of culture, social class, subcultures, and personal
1. Identify and discuss the key factors that influence individual perception in consumer behavior.
2. Explore the role of culture, social class, subcultures, and personal characteristics in shaping perception.
3. Discuss the impact of marketing strategies, such as advertising, packaging, and branding, on consumer perception.
2. Explore the role of culture, social class, subcultures, and personal characteristics in shaping perception.
3. Discuss the impact of marketing strategies, such as advertising, packaging, and branding, on consumer perception.
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1 Key Factors Influencing Individual Perception in Consumer Behavior Sensory Perception How individuals interpret sensory stimuli such as sight sound ...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
