1. Identify product lines in which Philips pursues marketing strategies outlined in Ch.2, at least one product line per strategy (4 examples total) and provide brief explanation. (8 points) 2. Analyze changes in Philips' business environment within latest two to three decades using Industrial Forces (factors affecting competitive intensity) framework. Briefly explain which changes happened across each of the dimensions of this framework. (8 points) 3. Identify business sectors where Philips had differential advantages over the competitors listed in Ch.2. Provide examples of at least two business segments with two different sources of advantage. (4 points)