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1. Identify the 4 classifications of consumer products Then for each of the classifications, a) describe the consumer behavior. b) describe the role of marketing
- 1. Identify the 4 classifications of consumer products Then for each of the classifications,
- a) describe the consumer behavior.
- b) describe the role of marketing (the 4P's) for each classification.
- c) Identify a product that would belong to each particular classification.
- 2. Why are consumer products classified and what benefit does this provide for marketers?
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1 Classifications of Consumer Products a Consumer Behavior Convenience Products Consumer behavior Customers usually buy these frequently immediately a...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
