• When Honda discovered that baby boomers were attracted to the Element, which the company was marketing to college-aged drivers and positioning as a "youthful" vehicle, this was an example of which targeting phenomenon?
• a. Consumers will sometimes sabotage segmentation and target efforts. 
• b. Generational boundaries are of little value in marketing.
• c.  Age is not always a good predictor of income.
• d.  Age is not always a good predictor of attitudes. 
• e. Misunderstanding the role of influencers in the buying decision.
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