1. Identify the many stakeholders in the Vodafone ball, and list the likely benefits to each. 2. From the event description in the case study, what do you think was the likely process of conceptualizing the event? 3. Events of this size and complexity present many challenges for future years, including how to develop the event, while keeping it aspirational and tightly budgeted. Imagine that you are planning the above event again for next year. (a) If the numbers increase above the current level, the existing venue may not accommodate the large audience and the creative interpretation of the brief. Identify the strengths and weaknesses of the current venue. Suggest an alternative venue that could accommodate this event and list the benefits that your choice of venue would bring. (b) In order to keep the event aspirational in future, what vision or idea would you develop for this event? How would you conceptualize it? What are the unique elements in your event concept and how would this be expressed in the event? 4. Can you think of any other companies or organizations where a similar event model could be applied? List the potential stakeholders, and describe the steps that you would take in conceptualizing the event.