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1. Identify the metric Exit Rate (https://buildfire.com/essential-metrics-measure-digital-marketing/) 2. Describe what it measures 3. Give an example of when this metric would be essential for a

1. Identify the metric Exit Rate (https://buildfire.com/essential-metrics-measure-digital-marketing/) 2. Describe what it measures 3. Give an example of when this metric would be essential for a business to measure

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