1. Identify the microenvironments and macroenvironments for your chosen business/brand. Identify the key strategic issues the company needs to monitor closely over the next decade. Hint: A SWOT analysis evaluates the companys overall strengths, weaknesses, opportunities and threats.

2. Identify the existing Marketing Mix strategies of your chosen business/brand.

3. Comment on the segmentation, targeting, differentiation and positioning strategies of your chosen business/brand.

4. Identify the factors influencing the consumer buying behaviour of a product/brand offered by your chosen business.

5. Suggest how your chosen business/brand can grow by applying product/market expansion grid strategies