$1.$ Identify the name of the product you choose for your plan. Describe the product and any current trends you identified through your research. Why are you choosing this product or service?

$2.$ This project requires an analysis of integrated marketing communications. Identify at least $3$ different kinds of media that this product uses to communicate to its customers and distribution network. What current messages do you see?

$3.$ Identify at least $2$ of its product competitors and their positioning$/$messaging$.$

$4.$ List the reference sources you used to research your chosen product, its industry trends, its competitors, plus their websites.