1. Identify the various pricing objectives that govern pricing decisions and describe the price-setting tools used in making these decisions. 2. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. 3. Identify the important objectives of promotion and discuss the considerations in selecting a promotional mix. 4. Define the role of advertising and describe the key advertising media. 5. Outline the tasks involved in personal selling, describe the various types of sales promotions, describe direct (or interactive) marketing, and distinguish between publicity and public relations