1) Identify three different target markets and their needs

	Market	Need
1	Residential Property Owners	Professional and reliable property management services for their rental properties
2	Commercial Property Owners	Efficient and cost-effective management of their commercial properties
3	Condominium Corporations	Comprehensive management services for their shared areas and facilities

2) Identify products and/or services that your company may be offering for each market

	Market (same as above)	Product or Service
1	Residential Property Owners	Tenant screening, lease agreements, rent collection, maintenance, and repairs, and 24/7 emergency services
2	Commercial Property Owners	Tenant management, lease agreements, rent collection, maintenance and repairs, and regular property inspections
3	Condominium Corporations	Financial management, property maintenance, security, concierge services, and vendor management

3) Determine the competition for each of your target markets

	Market (same as above)	Competition (Toronto based)
1	Residential Property Owners	Highgate Properties
2	Commercial Property Owners	Colliers International
3	Condominium Corporations	Del Condominium Rentals Inc.

Using the above topic and information need answer below

6) Develop strategies that match Strength/Weakness with Opportunities/Threats including marketing determining the appropriate marketing mix covering 4Ps for products and 7Ps for services plus 2 Extra Ps for Punctuality and Principles: 

1. Product/Service: description, features, what need will serve 

2. Price: to be charged for such a product and/or service 

3. Place (or location/distribution): how will you reach your customer ?

4. Promotion: how will your customers know about you 

5. People: their knowledge, skills, and talent 

6. Process: which primarily focus on smooth operations and customer experience 

7. Physical Evidence of Quality: it is important to prove to customers that they will have quality product/service 

8. Punctuality: it is important to provide a product/service to customers in a timely fashion 

9. Principled: What values would the company like to convey when it present itself to all stakeholders?