1. Identify your chosen company and NEW Product concept.

Our chosen company is IKEA to start launching their own cars

2. Provide a description ofhow a typical consumer would make a decision on this product. Withrationale. ( routine, limited, or extensive & what willinfluence their behaviour)

3. Provide a detailed description ofhow you would capture customer data for your CRM system (Web, Point of Sale, Kiosk, Customer Service, etc.) i.e.WHAT TOUCHPOINTS? for your product. Provide some rationale.

4. Provide a brief description ofhow you would leverage your customer data (Campaign Management, Retaining Loyal Customers, Cross-Selling, etc.). i.e. Once you have consumer info,what actions will you take to use it? Provide some rationale.