1 . If a company uses a cost - plus approach to pricing , it will find A . there are several different definitions of cost and the higher the cost , the higher the markup percentage B . there are several different definitions of cost and the higher the cost , the lower the markup percentage C . there is one definition of cos 1 of cost , and no relationship between cost and the markup percentage used D. there is one definition of cost , and there is no markup percentage involved tis viola f |1 ed ting principles ( GAAP