1. "If a product is generating a loss, then it should be discontinued." Do you agree? Explain.

2. Why do companies measure their corporate social responsibility performance? Is it important, why?

3. Should companies link their balanced scorecard measures to their employee reward systems? Why or why not?

4. Why should the measures included in a balanced scorecard be linked together in the form of if-then hypothesis statements?

5. Airlines sometimes offer reduced rates during certain times of the week to members of a businessperson's family if they accompany him or her on trips. How does the concept of relevant costs enter into the decision by the airline to offer reduced rates of this type?